Create the page
Once you’re logged in to your personal account on Facebook, go to Pages to create your new page.
You will be given a few options, including ‘Company, Organization or Institution’ and ‘Cause or community’.
Select ‘Company, Organization or Institution’ and choose ‘Charity’ from the scroll down menu. Add a name to your page (the name of your organization) and click to certify that you are the official representative of the organization. Make sure you enter the name correctly as you cannot always change it later.
Customize the page
Facebook will ask you to add a Page description, a link to your website and a unique url for your Facebook Page, i.e. facebook.com/yourorganization
It will then ask you to add a profile picture (the recommended size is 180 x 180 pixels), which should be your organization’s logo.
Finally, you can define a specific audience, or you can skip through this step.
Once you have the basics set up, you should then add a cover photo (851 x 315 pixels) which should be a branded image that demonstrates what your organization does. Engaging cover photos can be really effective in encouraging people to like your page. You’ll also need to add some information about your organization to the Info section.
The basic skeleton of your Page is now live. Facebook will ask if you’d like to ‘Like’ your Page. If you do so, all activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page, so skip this for now.
Add engaging content
Before you start sharing your page, it’s advisable to get some great content on there. Ask questions, use images, videos and infographics to engage your audiences, and don’t forget to keep posts really short – most people will be visiting your page through their mobile phone. It’s helpful to think of who your audiences) will be, and what will interest them about your organization. Think of the posts as telling stories, and not as marketing messages.